Product Manager
UX/UI Designer
UX Researcher
Figma
HTML
JavaScript
1 Developer
4 UX Researchers
3 UX/UI Designers
Users struggle to efficiently manage funds in crypto, leading to missed opportunities, because manual rebalancing is time-consuming and error-prone.
of newcomers don't know how to start with crypto
of retail DeFi traders lose money within 6 months
of new DeFi users quit during the 7+ step setup process
How might we help investors easily manage their money in crypto, reduce manual work, and navigate the system intuitively?
To bridge this gap with AI-powered education and insights, giving users the confidence to make informed decisions from the very first step.
To first establish a working understanding of the crypto space, we conducted competitive analysis to identify key pain points and areas for improvement in the user journey.
Users struggle to efficiently manage funds in crypto, leading to missed opportunities, because manual rebalancing is error-prone.
Automating rebalancing while integrating educational insights, ensuring that even new users can navigate with confidence.
Simplifying liquidity strategies into one-click operations, making it accessible to all users and driving market expansion.
It's hard to understand.
It's confusing to set up.
It's overwhelming to navigate.
It's intimidating without guidance.
Beginner-friendly education.
Automated portfolio rebalancing.
Tutorial-led site naviagtion.
AI-driven insights and guidance.
Because of the tight deadline for this project, we compiled our offerings into two core solutions to maintain focus on the root issue.
Lack of guidance
Education & Insights
Smart rebalancing
We created a user flow next because it translates the scoped problem and features into a clear, step-by-step journey to validate how our solution would work.
Afterwards, we made rapid low-fidelity wireframes to frame our findings. We then developed hi-fidelity wireframes after finalizing the core structure and interactions.
Enables wallet connection for experienced users and guided setup for beginners.
Offers platform tutorials and basic investment education for new users.
Allows users to select risk tolerance and approve AI-driven optimization suggestions.
We chose Jakarta Sans both for it's versatility, using multiple weights for hierarchy, and for it's contemporary visual appeal. For the entire design, we utilized a 12-column, 64-margin, 20-gutter grid system.
We connected our prototype by fetching market data from in the backend using CoinGecko API, Alchemy API, and DeFi Llama API. Using that, we then created customized recommendations using ClaudeAI.
A structured strategy ensures efficiency – Mapping out research, design, and execution from the start made it way easier to stay on track with a tight deadline.
Collaboration with engineers refines interactions – Designing alongside engineers earlier would have clarified the technical feasibility of detailed interactions.
Scoping is challenging in complex spaces – Crypto’s vast issues made it hard to focus, but prioritizing one problem ensured a more impactful solution.
